About
A research masthead for franchising, starting with Australia.
The Franchise Research Institute publishes dated, sourced franchise research derived from the Australian franchise disclosure register and Choose Franchise data.
Who we are
Published by 20percent.ai. Funded by Choose Franchise.
The institute is a disclosed research arm. 20percent.ai publishes it; Choose Franchise funds it and supplies the data platform behind it. That relationship is disclosed on every page of this site, and readers should weigh it accordingly.
We start with Australia because its franchise disclosure register makes dated, sourced research possible. The site is structured so other countries become country sections of the same masthead, not separate publications.
Our first reports cover what it costs to open a franchise, unit growth and contraction by category, which networks are opening the most locations, review spread across locations, and a standing monthly register watch.
Principles
Dated and sourced
Every figure carries its window, a financial year or snapshot date, and its source. Nothing is published as timeless.
Denominators on show
Every figure says how many systems or locations it covers. Figures resting on fewer than ten are marked indicative and never used for headlines.
Disclosure over independence
We are funded by Choose Franchise and published by 20percent.ai. We say so on every page rather than pretend otherwise.
Hold back when thin
Where the data does not yet support a finding, we hold it back. Indicative findings are labelled, never laundered into benchmarks.